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Cruise is recognised as one of the UK's leading luxury retailers with a fantastic reputation for iconic international designer collections, directional street-led fashions and premium denim brands. Our stores are contemporary style galleries, offering the season's most coveted products for men, women and children.


Established in Edinburgh in 1981, Cruise has grown from it's first store selling cutting-edge designer menswear, to a collection of highly successful and influential designer stores specialising in high end fashion products for men, women and children. Cruise is recognised as one of the UK's leading luxury retailers with a fantasic reputation for iconic international desinger collections, directional street-led fashion and premium denim brands.
Our stores re contemporary style galleries, offering the seasons most coveted fashion products for men, women and children. Each store has its own personality and tailored brand mix, to reflect the individuality of our customers who shop there. Our philosophy is simple - to offer you exceptional service and exclusive style whether you are shopping in one of our stores or online. Wherever you shop with Cruise, a personal stylist is on hand to help you in any way they can. Like our clients, our staff are on trend and in style, offering an unrivalled level of personalised customer service, fashion savvy and knowledge about the brands and products that we stock. They are committed to delivering the ultimate shopping experience to our diverse, and discerning, customer base.

Shop online for designer menswear at Cruise Fashion. Here you'll find all the latest collections from all the top brands including GucciMoncler and Stone Island to name just a few. So whether it is clothing, footwear or accessories you are after, you will be sure to find it right here. From formal to casual, and pub to the office, whatever the occasion may be rest assured we will have just the outfit for you with the most on trend, and must have pieces.

Offering the latest designer women's collections, Cruise Fashion brings you the very best clothing, footwear and accessories every season. Shop with Cruise Fashion now for the latest on trend, must have pieces from world reknown brands including Christian LouboutinGucciValentino, Saint Laurent and many more.

Cruise Fashion is now the only the place you need to visit for the very latest seasons clothing, footwear, and accessories for children. Offering a wide range for boys and girls including everything from dresses, skirts, and trousers to t shirts, jackets and sweats, as well as boots and shoes, there is bound to be something here for whatever the kids occasion may be, and all from the leading brands including Stone Island JuniorC.P. Company Undersixteen, Belstaff, Young Versace and more. Take a look below and be sure to shop today.