Carbon38 started with a spontaneous contest, a great idea,a fake website, and 14 post-it notes.
Now we are the best place on the internet for performance fashion.
Co-founded in 2012 by CEO Katie Warner Johnson, Carbon38 has been successful through the consideration of the multifaceted demands of today’s woman and by aiming to solve for her needs through a supremely stylish and functionally-driven wardrobe.
At the core of our philosophy lies the DNA of activewear: fit, fabric, and function. But rather than focusing only on her performance in the gym, we act as curators, collaborators, and creators of clothing that will enhance her performance in her life.
The role of today’s woman is unprecedented - she has the agency to design and live the life that she wants, and she chooses Carbon38 because we provide her the wardrobe she needs to feel her most powerful, stylish, and feminine.
As curators, we offer a thoughtful collection of over 80 global brands including the coolest emerging brands she has never heard of. We focus on launching smaller female-founded brands that align with our philosophy, and by doing so, we provide an international platform for these women to sell their collections and tell their stories.
As collaborators, we partner with industry creatives to deliver exciting new capsule pieces she can’t find anywhere else. Previous collaborations have included fashion visionaries Carly Cushnie and Jonathan Simkhai, and artist Curtis Kulig.