About Boux Avenue
Welcome to Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2020 lingerie collection features a wide range of bras, thongs and knickers – shop T-shirt bras, push up bras, triangle bras with matching Brazilian knickers or high-waisted briefs. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges, Boux’s design led collection of activewear & loungewear. Launched in April 2011, we create beautifully designed lingerie, sleepwear and swimwear, to make every woman feel confident whatever her shape or style. From t-shirt bras to luxurious lingerie sets, sumptuous sleepwear and stunning bridal wear to sunkissed swimwear, we have created the go-to destination for your lingerie drawer must-haves!
We focus on putting HER first, providing her with an expert fit in luxurious styles, at affordable prices. Our unique shopping destinations, mobile & desktop sites and convenient delivery options, allow her to fit shopping into her busy lifestyle. We pride ourselves on a superior fit, outstanding customer service and our inclusive size offering; with lingerie available in sizes ranging from 28-40, A-G cup and nightwear in sizes 6-18.
Not only do we want to make you look and feel gorgeous and confident, we also want to make your shopping experience a memorable one too! In-store, we offer our customers a personalised concierge service with expert bra fittings that make shopping with us personable and exclusive to you. To complete the ultimate lingerie shopping package, we offer a beautiful gift-wrap service with every purchase.We have 30 destination stores across the UK where you’ll find our lingerie is cleverly displayed in drawers according to size with three different light settings in the fitting rooms that emulate day, dusk and night. All of these key elements make the Boux Avenue in-store experience a truly unique and memorable one. If you prefer shopping online, you can take advantage of free delivery over £50, free returns, a click and collect in-store service and beautiful free gift wrapping.
Our Brand Promise
We create beautifully designed, quality lingerie, sleepwear and swimwear, to make every woman feel confident whatever her shape or style. We design for women by women, with our female-led in-house design team, directed by Product & Brand Director Zoe Price-Smith. A focus on hand-picked fabrics, exquisite details and supportive shapes make our collections unique in every way. We focus on putting HER first, providing her with an expert fit in luxurious styles, at affordable prices. Our unique shopping destinations, mobile & desktop sites and convenient delivery options, allow her to fit shopping into her busy lifestyle. From our complimentary gift wrapping, to our elegant fitting suites, we know it’s the little luxuries in life that matter, and that every woman deserves to feel confident. To ensure we achieve this, we pledge to continue to work towards...