The Benetton Group is one of the most famous fashion companies in the world and is present in the world's most important markets with a network of more than 4000 stores. a responsible group that plans for the future and lives in the present with a keen eye on the environment, human dignity and a changing society.
Benetton's story is built on innovation - visible in its bright colors, retail revolution, unique distribution networks and universal means of communication that have always been social talking points and sparked cultural debates - and now the company has taken on the challenge of globalization, with steady Investments and a competent, flexible organization that masters change.
The group has a consolidated identity made up of colour, authentic fashion, quality at fair prices and passion for their work: these values are reflected in the strong, dynamic personality of the United Colors of Benetton and Sisley brands.
The development of United Colors of Benetton's distribution network, which occupies prime locations in historic city centers and shopping malls, is supported by an extensive investment program around the world. The stores use highly modular settings to create spaces where the collections, their colors and their design are always the center of attention and presented in an increasingly attractive, dynamic and interactive retail context.
The constant attention to innovation also affects areas such as logistics: the coordination center in Castrette (Treviso, Italy) is in fact one of the most modern industrial logistics complexes in the garment sector, serving the global retail network with great efficiency.
The Benetton Group's ability to take an active part in the world and in society is also reflected in Fabrica, the Group's communications research center. The challenge of Fabrica is innovation and internationality: a way to combine culture and industry through communication that no longer takes only the traditional forms, but seeks, through a series of means, to become a vehicle for a company's "intelligence" des expressive.
Firmly oriented to the international dimension, the Benetton Group maintains strong links with its homeland of Treviso and the Veneto region, particularly through the cultural activities of the Fondazione Benetton Studi e Ricerche and a series of sporting projects. From its focus on rugby to its historic Formula 1 victories, the group's sporting ethos offers not only excellence in competition, but also a social dimension of encounter, sharing and physical well-being which, among other things, attracts thousands of young people brings to exercise every year.