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Designed, Dyed & Cut in Los Angeles

Not all basics are created equal - and trust us, after 25+ years in the industry, we know basics better than anyone (humble brag: we like to say that we actually fueled the t-shirt movement). Our superior craftsmanship, exceptional quality, and buttery soft fabric have established us as the go-to apparel company for top brands around the globe for everything from festivals to branding needs.


Fashion is the third most polluting industry in the world. We’re doing whatever it takes to change the way fashion is produced, consumed, and valued.

We care about our planet and want you to feel good about your purchase. Our garments are designed, dyed and cut at our headquarters in Los Angeles with virtually zero waste. From solar-powered and paperless warehouses, to efficient dye machines that use 7x less water than the average clothing manufacturer, we put sustainability before anything else.

Energy Saver

Solar powered energy is used to power our manufacturing facilities and we offer electric car charging stations to encourage employees to go green.

Water Reduction

We use eco-friendly dyes and efficient dye machines that require 7x less water than average clothing manufacturers, and filter and recycle the water we do use.

People First

Our sweatshop-free facilities uphold the highest factory and workplace standards and are platinum certified through W.R.A.P, the independent watchdog organization for ensuring fair manufacturing.

Virtually Zero Waste

We believe in protecting the planet, not polluting it. We recycle nearly everything that can’t be turned into a t-shirt, converting the scraps into things like baby bibs, upholstery stuffing, and dog bed fillings.

Better Basics

Basics shouldn’t be complicated - we’re here to simplify it for you. We’ve fine-tuned and finessed our styles, bringing you elevated, quality threads. What sets us apart? For starters, we’ve designed functional fabric that won’t shrink, mixed with inseams that don’t fray, and necklines that won’t stretch.

Quality starts at the thread level. Each design decision affects the way our garments feel, so we’ve examined every last detail. We wanted soft, yet durable, breathable, yet luxurious, while still practicing sustainability.


We use only eco-friendly dyes and efficient dye machines, which use 7x less water than the average clothing manufacturer, saving 24 million gallons a week.

Clean Cotton

Raw cotton is dirty, and those impurities make your tees feel uncomfortable. We created the cleanest cotton possible from scratch, combing out up to 30% of raw, contaminated cotton until it meets our high standards.

Long Staples

Our super-soft fabric is all thanks to our long staple cotton - keeping our yarn smoother even on the microscopic level.

Soft Fabric. Tailored Fit. & Made to Last

Our design team has mastered the art of tailoring with over 100 years combined experience in the garment industry. We tailor each style to the body, using models of every size, and guarantee our sizes are consistent from style to style - removing any guesswork when you shop. The best part? Our tees are all pre-shrunk, looking just as good on the 1st wear as on the 50th.