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You can think of us as a 100-year old startup company. Under the American Achievement Corporation umbrella is the heartbeat brand of Balfour. Balfour, founded in 1913, is well known for its long and successful history of the manufacturing, sales and marketing of class rings, yearbooks, letter jackets and graduation regalia to middle school, high school and college students and alumni.

Today, we’re focused on delivering exceptional quality that lasts a lifetime and captures the special memories of student life. We’re also focused on expanding the assortment of products and programs that students, alumni, educators and schools have to choose from.

Our History

In business for more than 100 years and employing more than 1,200 people in more than ten facilities across North America, we are recognized as one of the oldest and largest distributors of commemorative jewelry and recognition products. In 1913, Lloyd Garfield (L.G.) Balfour took notice of the expanding number of students enrolling in college and the growing popularity of sororities and fraternities.

Provenance Claims

We warrant that all gold has been supplied in compliance with the Signet Responsible Sourcing Protocol (SRSP).
We warrant that all diamonds have been supplied in compliance with the Signet Responsible Sourcing Protocol (SRSP).
Please call 1-800-531-5055 with any concerns or disputes into our provenance claims.

With a storied past and a proud history, we are committed to Innovating Tradition with new ways of connecting with students and schools at even deeper and expansive levels in the future. With recent product introductions like Encore™, the industry’s first full-feature HTML5 software for yearbook creation, along with the new Balfour ID backpacks featuring patent-pending Velcro surfaces and collections of interchangeable patches, and the launch of our new school and student enrichment program called THRIVE, we’re fully dedicated to product innovation and student engagement like never before.