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About Astrid & Miyu

“Bring yourself to work, bring out the best in others” At A&M we want the real YOU to shine. We want to create an environment where individuality, creativity, passion, collaboration and kindness thrive. Our culture is one that encourages diversity and we constantly look to build on it. As a female founded company we are all about empowering other women, as well as all of humanity. We look after each other, our customers, and community, because our success is collective. We have a passion for people and give back through charity partnerships.
Our dynamic team know how to have fun and don’t take themselves too seriously. We value what makes people different and provide them the opportunity to sparkle on the regular. A&M are always striving to bring out the best in each other and we learn, grow and succeed this way.

Astrid & Miyu started from humble beginnings. A&M was founded by Connie Nam in 2012 when she noticed a gap in the market for affordable, good quality jewellery and so Astrid & Miyu was born!

Connie began designing, manufacturing and marketing jewellery all from her little flat in Notting Hill. At the heart of everything was her passion to give women more jewellery choice and build a brand that guides and supports young people in their careers.  

Astrid & Miyu quickly built momentum in the jewellery industry, adorning fashion editors, celebrities and influencers all over London. Our dainty yet striking pieces have been worn by Georgia May Jagger, Pippa Middleton, Lydia Millen, Frankie Gaff, Chloé Lloyd, just to name a few.We are now more than just a jewellery brand - we are a movement. Inspiring a community of people to celebrate and empower each other, express and honour your individuality and diversity and last but definitely not least, SPARKLE. ✨ "I love working with everyone at Astrid & Miyu. I’m very lucky to have a team of genuine, collaborative, intelligent and creative people helping me grow the brand. Everyone in the team is an entrepreneur, with plenty of autonomy, responsibility and new challenges every day." Connie Nam, Founder & CEO