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We are headquartered in one of New York City’s most iconic neighborhoods and a hub for all things luxury, Tribeca!

Although has been in business since 1997 and pioneered the sale of luxury timepieces on the web. We take great pride in being one of the pioneers in the watch ecommerce industry and strive to treat each customer with respect and fairness.

Our knowledgeable associates are waiting to help you with your purchase. Contact us here with questions or concerns.


Every watch from is guaranteed to be:

  • 100% genuine and authentic
  • Free of any serial number tampering
  • Shipped in its original box with original packing and owner's guide
  • Protected by our two-year extensive warranty


As Ashford has grown, we have developed the capacity to purchase large quantities of inventory at excellent prices. Our buyers are luxury experts, and have a passion for finding you the best pieces at the best prices. It is our pleasure to pass the savings back to our customers, and provide you the best service with in-stock, ready to ship luxury products.


We are proud to have an international community of over 1,000,000 satisfied customers since 1997. Take a look at what just a few of them are saying, or share your feedback with us here.


We're a safe, secure place to buy, accredited by the Better Business Bureau (BBB). Our site is secured against personal information theft and other online dangers thanks to daily testing from McAfee SECURE.

Ashford's reputation and membership in business organizations gave me confidence to buy from them. Their communication via email from ordering to shipping was excellent in every way and they packed my watch in a professional and careful manner. The shipping was very quick and I'm very happy with my purchase. I will look to the next time I'm looking for jewelry. AT

Just bought my wife a new watch from Ashford the other day and wanted to say how happy I was with the entire experience. The watch was exactly as advertised in perfect condition. I could not be happier with the price, service and the watch itself. The entire process was the best I have experienced via Internet or shopping directly at the store.B. Sherman