For the Armani Group, being a brand that symbolises fashion and luxury means knowing how to create unique products, combining aesthetics, quality and innovation with a strong system of values.
Not only is the Group known for the inimitable hallmark style of its products, but also for the principles guiding its actions, which are laid down in its Code of Ethics. These principles are inspired by the concept of substance and the conviction that sustainability means, first and foremost, creating a system capable of enduring through time, with respect for all the resources that the Group draws on and with the awareness that the future of generations to come depends on the choices of today.
Not only is a change in the fashion industry desirable, it is necessary. The Armani Group intends to make a concrete contribution, both directly, by taking action within its value chain, and collectively, by making its experience available to initiatives promoted by institutions and business groups in the sector.
The Armani Group’s commitment to sustainability is expressed in five different areas, overseen on a daily basis and sustained by concrete initiatives: customers, the supply chain, the environment, human resources and community.
For the Armani Group, guaranteeing an exclusive and satisfying customer experience is a vital component in its customer-focused approach, which seeks to immerse them in the unique brand identity during every purchasing experience. The Armani style meets customer expectations and requirements both through the excellence of the product and through the details of the services offered: the way the sales outlets are furnished, maintaining the website and social media pages, advertising, appropriate customer service management and, above all, meticulous attention to direct interaction between customers and personnel, who are constantly and painstakingly trained.
The combination of these elements enables us to ensure that every customer who encounters the world of Armani has the best possible purchasing experience.
It is only through close cooperation with those involved in the entire value chain that an Armani product can be created and stand the test of time, becoming the perfect expression of fusion between creativity, style and innovation.
This requires lasting, solid relationships of mutual trust to be built with the Group’s suppliers, established and maintained with care over a period of time on the basis of common values and a shared vision of the future.
The new supplier selection process takes place in accordance with quality and reliability criteria that include the sustainability requirements specified in the Group’s Code of Ethics and its Environmental and Social Codes of Conduct. The circulation of these policies is the subject of supplier awareness-raising and training programmes in various parts of the world.