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For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice, that have prevented their hair from greying for centuries.
SHAMPOO & CONDITIONER BARS
All Viori products contain the same, ritually-prepared Longsheng rice water used by the Red Yao for centuries. We work directly with the Red Yao to purchase their ancient rice, at a premium, in order to create a long-term, sustainable partnership. To learn more about our partnership with the Red Yao, click here.
Our Values
Safe & natural, 100% vegan, plastic-free, sustainable, sulfate-free, paraben-free, phthalate-free, cruelty-free, pH balanced, ethically sourced.
Hair Benefits
Our natural rice cosmetics will moisturize, strengthen, rejuvenate, renew, volumize, increase natural shine, repair, and gently cleanse hair and scalp.
YOUR BEAUTIFUL REASON
Not only do we purchase Longsheng Rice directly from the Red Yao women at a 100% markup, we also give back a minimum of at least 5% of profits directly to the tribe. This money is used towards projects the Red Yao believe will bring economic prosperity, ecological harmony, cultural preservation, and the social wellbeing to their tribe.
Natural Ingredients
Longsheng Rice, cocoa & shea butter, rice bran oil, hydrolyzed rice protein, aloe vera, bamboo, vitamin B8, vitamin B5, vitamin E.
Make an Impact
Modernization & economic pressures have made the Red Yao culture vulnerable to extinction; Minimum 5% of profits go back to protect their future.
