Too Faced is a Los Angeles-born beauty house celebrated for playful packaging and camera-ready formulas — from the cult-favorite Better Than Sex Mascara to chocolate-scented palettes. Founded by Jerrod Blandino and Jeremy Johnson, it pairs indulgent textures with accessible, mid-priced glamour and frequent limited-edition collaborations.
Why Shop
Three reasons beauty fans return to Too Faced.
Mascara — Better Than Sex
Too Faced’s Better Than Sex Mascara is a perennial bestseller thanks to its hourglass-shaped brush and volumizing formula. It’s designed to build dramatic volume and curl in a few coats while remaining smudge-resistant. For best results, wiggle at the base, sweep through tips, and layer for a faux-lash effect; waterproof and tubing options are often available.
Eyeshadow Palettes — Chocolate Bar
The Chocolate Bar family mixes playful scent and richly pigmented shades across mattes, satins and shimmers. Infused with cocoa powder in some editions, these palettes offer universally wearable warm tones and statement colors. Use a primer for longevity, build color in light layers, and blend with a soft brush to get the smooth, camera-ready finishes Too Faced is known for.
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Our Take
What we like
- Cult-favorite signature items with proven performance
- Playful, premium packaging that’s highly giftable
- Pigmented, camera-ready formulas across eye and face ranges
- Accessible mid-range pricing for trend-driven shoppers
Worth knowing
- Limited-edition drops can sell out quickly
- Some palettes are scented (chocolate/fragrance) which not everyone prefers
- Not all products and formulas are vegan