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Discover Pureology Professional Color Care
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.
WE STAND BY OUR VALUES
- We believe in the INTEGRITY of our high performing products to deliver the best quality and extraordinary color care
- We believe in SUSTAINABILITY to protect the environment and our communities
- We believe in PURITY of transparent communication, giving our professionals and consumers insider access to how we create and formulate
COLOR CARE LIKE NO OTHER
ANTIFADE COMPLEX®
Our patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.
ZEROSULFATE®
Our exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.
100% VEGAN FORMULAS
Every formula is made without animal products or by-products. Pureology never tests on animals.
CONCENTRATED FORMULAS
Our highly concentrated shampoos boast 70+ applications in a single bottle.
DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES
Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
MINERAL OIL-FREE + PARABEN-FREE
All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free – and they are safe for you and the environment.
COLOR CARE FOR ALL
Dual-benefit, professional-quality color care with premium formulations, customized for every need.
Pureology's Commitment To Sustainability
#BeautywithPurpose
Our commitment to sustainability and reducing our carbon footprint is clear in our formulas’ ingredients, our packaging’s raw materials and our products’ effects on the environment during and after use. Our success is not only defined by superior product performance, but also in the way our products are created and recycled.
What we’ve accomplished
- Our shampoo and conditioner bottles, excluding cap, are created with 95% post-consumer recycled materials
- Products and printed materials use up to 50% PCR materials and FSC paper stock
- We’ve minimized our use of secondary packaging, with cartons we do have being made of 100% recycled fibers
- Reduced the amount of water needed per batch in our manufacturing processes
- Reduced utility energy consumption per bottle
- Reduced waste during the filling and packaging process
- We use FDA-approved plastics for unparalleled safety and environmental sustainability
Leak-free bottle cap & no more plastic wrapper
- Our shampoo and conditioner bottle caps now have an extra tight seal that is leak-free and ready for shipping
- We removed the plastic wrapper on our shampoos and conditioners to save plastic and allow customers to smell our luxurious fragrances in-salon
Join the movement by incorporating these ideas into habits:
- Add meatless, plant-based meals into your diet to make a positive impact on the environment
- Run only full loads in washing machines and choose an energy-efficient mode
- Fix leaky faucets and toilets & install high-efficiency faucets and toilets
- Fit low-flow attachments to faucets to save a massive 70% of water
- Rinse out and recycle empty Pureology bottles to minimize waste in our landfills
- Use energy-efficient lighting, laundry machines, heating/cooling systems and styling tools