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Wild Rye isn’t just about outdoor apparel—it’s about building confidence, community, and a damn good time in the wild. As a women-founded brand, we’re here to create technical, high-performance gear that actually fits and flatters, so you can focus on the fun—whether that’s ripping down a mountain bike trail, carving turns in fresh powder, or just soaking up the après vibes.
From the moment you land on wild-rye.com, you’re welcomed into a world of bold colors, badass women, and technical apparel designed for every adventure.
Our site is easy to navigate, with products organized by activity—mountain biking, skiing, hiking, and beyond—so you can find exactly what you need in a snap.
At Wild Rye, inclusivity isn’t just a buzzword—it’s woven into everything we do. Our gear is designed for all women, with a size range that ensures a comfortable, confidence-boosting fit for every body.
And we don’t just talk the talk—our marketing and community proudly showcase women of different body types, backgrounds, and skill levels because the outdoors should be a place where everyone belongs.
Every piece in our collection blends performance with personality. We use high-quality, technical fabrics built to handle whatever the trail (or après) throws your way—moisture-wicking, breathable, durable, and, of course, stylish as hell.
Think MTB shorts with plenty of pockets, ski base layers that feel like a second skin, and all-season staples that work hard and look good doing it.
But we’re not just here to make great gear—we’re committed to making a difference. As a Certified B Corp and Climate Neutral Certified brand, we prioritize responsible materials, sustainable packaging, and reducing waste wherever possible. We also give back through partnerships with organizations that support women in outdoor sports, protect public lands, and make the outdoors more inclusive.
Beyond the gear, wild-rye.com is a hub for our community.
Our blog is packed with adventure inspiration, gear tips, and stories of rad women who are redefining the outdoor space.
Plus, our social media is a party you don’t want to miss—think new product drops, behind-the-scenes fun, and stories from the Wild Rye fam.
Whether you’re a seasoned pro or just dipping your toes into the outdoor world, Wild Rye is here to support, empower, and outfit you for every adventure. Welcome to the wild side.