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Who is Decathlon?
Our Story
Since the start of our story in France in 1976, we're proud to be a family-run company. As a designer, manufacturer and distributor of products for the sports and activities you love, it allows control of the quality and the price. At the heart of our purpose is a customer-first approach. It means providing thoughtful and intentionally innovative products that speak directly to you.
Our mission is to sustainably make the pleasure and benefits of sports accessible to the many.
Vitality
It's life itself. It's about thinking positively and being full of energy. Being bold, enterprising, adaptable and prepared to change if necessary.
Responsibility
Taking responsibility for ourselves and playing an active role in our lives. We clearly say what we will do and do what we say.
Generosity
It's about doing things from the heart and making ourselves available to others. We are team players and help out when necessary.
Authenticity
It's about being honest with ourselves and others. We dare to be ourselves.
Our Planet
At every stage, we have the planet, sustainability, and the environment in mind. We are committed to doing better to protect our playground for future generations. As of 2020, we are working towards a 2026 transition plan based on three pillars: developing people, preserving nature and creating lasting value
Our Products
At Decathlon, the right sports gear and equipment can make all the difference. We play sports, keep active, and work to give you what you need to get the most out of your practice. The cost of materials is top of mind to ensure we give you products with the best quality for the best price. Our focus on innovation ensures our products are convenient, comfortable and safe
Our Prices: Why You'll Love Them
Through designing, manufacturing and distributing our products, we control the quality and ensure prices you'll love. We believe in the benefits of an active lifestyle, which means offering real value daily with the best products at the best prices.