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e.l.f. cosmetics UK
own your beauty.
e.l.f. is for every eye, lip and face
Your originality is our inspiration. From full-on maximalists to fresh-faced minimalists, we have a product for everyone—and every look in between.
game-changers for every day
This is instant access to the best of beauty—all the thrills with no velvet ropes.
e.l.f. respect
Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free
100% vegan and cruelty-free, worldwide.
free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
be extra without paying extra
We make quality products at get-real prices. Because we know beauty.
we take a small, indie approach to working, learning, and testing. fast.
we have big relationships with some of the best manufacturers in the world.
we listen to you, your feedback and reviews guide everything we do.
We offer Free Shipping on all UK merchandise orders over £25. The free shipping discount is applied automatically in cart when the £25 threshold is reached. The free shipping discount applies to Standard shipping. Your order will be shipped via Royal Mail. We do not currently offer expedited shipping methods.